Digital Empowerment Module

Lesson 3: Raising Awareness Through Media

Before you start the lesson, make sure to read through the lesson overview and the lesson preparation. The Facilitator Guide can also help you prepare.

Lesson Overview

Lesson Preparation

Begin Lesson

Begin Lesson

Using Media for Change


Media is an awesome tool for sharing ideas with others.

For many, digital media platforms are their favorite way to communicate their messages. For instance, HolaSoyGerman uses YouTube to share funny stories with people around the world and Malala Yousafzai uses Twitter to stand up for the rights of women and young people.

Sometimes, young advocates use digital media to target specific problems.

Teacher's Note
In this segment, you can cite a specific example of a youth icon that speaks about important issues for young people.

On a projection screen at the front of the room, show a recent video example aligned with your/students’ local/regional context to illustrate further how media can be used to foster awareness and advocacy around a particular cause.


When engaging in advocacy efforts, media of all sorts can be powerful tools for achieving our goals. In the following activity, you will explore this idea by creating a message and spreading it across various types of media to reach a large audience.

Assignment (Part 1)


Find an example of media (e.g., a YouTube video, Facebook post, a picture) that is inspiring and might be a good way to help spread a message about a cause that you care about. You will have 15 minutes to find this content. Afterward, students will show the group what they found and why they think it is inspiring.


Give students 15 minutes to find an example of media that they believe effectively spreads a message about a cause. Afterward, take 15 minutes and ask each student to briefly describe and/or show the media to the group and discuss why they think it is inspiring.

The second portion of this assignment may be completed during the current or second group convening, depending on the time allotted.

Assignment (Part 2)


Now that we’ve found and discussed an inspiring and effective example of media to promote a cause, it’s time for you to create your own media content around a cause you care about.

Over the next 20 minutes, think of a cause that is important to you and write down your idea for a specific type of media to raise awareness around the cause. This might include:

  • A text post to communicate your cause and why people should take action
  • An idea for an image or graphic (or image/graphic itself) to communicate the cause and how others can help support it
  • An idea for a video to raise awareness and encourage action around the cause

In addition to this idea, please also write down:

  • At least two possible ways you might spread your media message to increase visibility and awareness of the cause

Give students 20 minutes to write down their ideas. Afterward, ask students to share what they wrote with the larger group. Take 15 minutes for discussion.

End Lesson

You've finished the lesson.

This content is hosted by Facebook and currently includes learning resources drawn from Youth and Media at the Berkman Klein Center for Internet & Society at Harvard University under a Creative Commons Attribution-ShareAlike 4.0 International license. You can make use of them, including copying and preparing derivative works, whether commercial or non-commercial, so long as you attribute Youth and Media as the original source and follow the other terms of the license, sharing any further works under the same terms.

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